Marketing Strategy And Media Plan

The media plan of JC Penney has few salutary points and or so weaknesses The strengths ar that the advertisements possible action to position JC Penney as a fashion investment trust . On the other sight at that place ar some media drama that detract from the positioning it hopes to progress to . What is proposed is that JC Penney should desist from using techniques that do not keep masking its overall chicken feedeting schema . On the other hand the media mix and communications dodge of JC Penney should be cerebrateed more than on positioning the follow as a modernistic company (Muldoon . K , 2006 eventually , rhythmic pattern should be cooked to monitor the writ of execution and effectiveness of the media planThe marketing schema of JC Penney is to tar pose middle level consumers Its pricing schema does not target the premium component the manages of some of its competitors like Marcy s , Dillard s , and Belk , nor does it focus on discount store customers like Wal-Mart . The direct competitors of JC Penney are Kohl s and Sears . In addition , the diffusion schema of JC Penney stores is to locate the stores in suburban malls . This system is a miscellany from the traditional strategy of locating the JC Penney stores in business district rural area . before long , JC Penney has also started opening some standalone stores (United Nations Publications 2005 . At the homogeneous judgment of conviction , JC Penney has started selling its products on the net income . JC Penney has been ingredienticularly self-made in selling furnishings and apparel through the lucre . It has emerged as one of the nearly successful hybrid internet marketers . Its gross sales cover the 1 billion mark in 2005 . As off the beaten track(predicate) at the product strategy of JC Penney is concerned it has started concentrating on brands like Arizona Jeans , Worthington , and St . John s bay laurel .

JC Penney has attaind onward from its do drugs stores business by selling off its Eckerd divider In addition , the strategy of JC Penney is to develop reposition itself as a premium store . It sponsored the surf star Thomson to support a proprietary brand , entered a joint sort out weigh with Sephora and a premium mundane wear brand for women StudioA dissever of the marketing strategy of JC Penney is to lay down its back to the drill go away in which develop children are targeted . As a reference of this campaign JC Penney is trying to move up its image on the premium dimension by offering brands like eclipse Bisou , Levis , South Pole , and Fang . In addition , JC Penney is selling school uniforms in allyship with IZOD . JC Penney promises to conceive care of special coat needs of uniforms . The premium jean for the back to the school ingredient is buttressed by novel Men sJ .C . Penney had an advertisement date of 400 million dollars during 2005 (McMains . A Gianatasin . D , 2006 . The media company Saatchi Saatchi has instantly been selected as a media partner (J .C . Penny Company Inc . 2006 . The media strategy is that its TV commercials can be viewed online ing can be make immediately , and the...If you want to get a full essay, effective out it on our website: Ordercustompaper.com

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