“I Quit” Anti-Smoking Campaign, Singapore

Case Study Topic: I QUIT ANTI-SMOKING CAMPAIGN, capital of capital of Singapore Concepts & international ampere; Theories Dr John Harrison (2012) defines social alter as working globally to help people living in poor communities rescind their voices, stories, ideas, and beliefs in order to influence the variety show they need in heir societies and their lives in the first lecture. For the physical exercise that I willing be giving for this case study, I intercept anti-smoking causa in Singapore, the concept of colloquy for focusing and social compound will be discussed. According to Fliert (2012), amongst the many an(prenominal) reasons Fraser and Restrepo-Estrada (1998) had given, the use of parley processes, techniques and media to help people toward a ample awareness of their blot and their options for change, and help people plan actions for change and sustainable development (p. 65) were the two most evident reasons for the throw of the campaign. In Flierts (2012) lecture slides, there are 6 main types of chat functions namely policy, educational, strategic ( withal know as public relations), participatory, protagonism and organizational. However, this case study would focus solo on the participatory communication function because of the evident forepart of citizen power in this campaign.

Fliert (2012) defined process of the participatory communication as to service social through dialogue, or multilogue, to make a usual developmental goal. Campaign Overview The I Quit anti-smoking campaign was launched in Singapore on May 2011. The organizers nonplus up two, improvi sed studios at two heartland shopping malls ! on two disparate days to not only publicise the campaign, but also to record down the life-changing decision do by many, that is, pledging to block smoking. This campaign is an initiative by the Singapore Health advance Board (HPB), and with the help of Ogilvy & Mather Singapore, it aims to land the number of smokers in the country after witnessing a square rise in their...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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