Marketing Plan

merchandise end of Maple tack cementumum [pic] Muhammad Abrar Naeem ID # 081134-061 Date: 25-11-08 Marketing Plan of Maple Leaf cement Company Introduction The Kohinoor Maple Leaf is a reputable and pencil lead manufacturer of textiles and cement. KMLG comprises of Kohinoor material mill modified (KTML) and Maple Leaf cement Factory Limited (MLCF). Both companies are incorporated in Pakistan and are listed on three stock exchanges if the country. Maple Leaf cementum is the third largest cement factory in Pakistan. It was setup in 1956 as a joint collaboration between the due west Pakistan industrial Development Corporation and the government of Canada. It is strategically regain at Daudkhel (District Mianwali), which is an area rich in raw materials needful for the proceeds of cement. Kohinoor acquired the ownership and management of maple Leaf cement nether the privatization polity of the government of Pakistan in 1992. Presently Kohinoor Textile Mills is the attribute company for Maple Leaf cement. (Source: Internet) [pic] ENVIRONMENTAL ANALYSIS A.

The Marketing surroundings militant Forces There are almost 27 cement Manufacturers in the market , some of them are Askari cement , Bestway cementum , Cherat cementum , Dandot cementum ,Dewan Hattar cementum , DG Khan cement , Fauji Cement , Fecto Cement , Gharibwal Cement , Kohat Cement , well-heeled Cement , Mustehkum Cement , Pakistan Cement , Pi wholenesser Cement , Zaman Cement , Rohri Cement , Al-Abbas Cement , Attock Cement, Dewan Cement , Javedan Ceme nt , Thatta cement , transport Pak Cement .! (Source: Internet) The major rivals of Maple Leaf Cement are Lucky Cement, Askari Cement, Bestway Cement, DG Cement and Pioneer Cement. The Strength of Lucky Cement is its largest cognitive content and better coverage because of its two plants; one is Pezu and the other in Karachi. It is the largest manufacturer and exporter in Pakistan. It is the only competitor of Maple Leaf in terms of...If you want to get a full essay, come in it on our website: OrderCustomPaper.com

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