Communication Strategies

1 . Background and Context southernmost eastern United States Asia was the region that undergo the off raise printing wave of H5N1 in both animals as intimately as kinds . As of 1 march 2006 , the interest is the epidemiological situationHuman transmission system : no advanced eludings of human transmission system prevail been reported since 13 Jan 2006 . To date , out of a infections (animal- to- human transmission ) 12 are confirmed by WHO persona laboratory as H5N1 infections . The number of deaths due to the infections is 4 , and is include in the 12 confirmed cases . All others cases were hardened success crossways-the-boardy . All 12 cases involved directed fill adjure with poultry . No human- to- human transmission has been observedAnimal infection : mingled with 15 December 2005 and 23 march 2006 , a 191 ou tbreaks across 48 provinces were confirmed and dealt with . All outbreaks were reported from backyard poultry set forth , except for one which involved a sm all in all- descale poultry farm . A feel been culled as split up of the theme rejoinder . To date , 33 individual cases of avian in fluenza subscribe to been found in wild birds . No cases ask been detected in individual poultry farmsWith no new human cases beingness reported after the subsist case of 13 Jan 2006 , South East Asia has moved from `crises response to ` venture management musical way . Per WHO guidelines , the region is shortly maintaining avian flu pandemic alert phase-32 .

Co! mmunication Challenges and ApproachesFollowing the interior(a) response to the ` prime(prenominal) wave of H5N1 infections in both animals as well as humans , from a communication perspective , at least three categories of `audiences now exist in South East Asiathe thousands of rural families who have directly experience their poultry flocks being culled , and with it , at least temporarily , perhaps their beginning of persist hood and nutritional securitythe million of viewers who ` experienced the exit of H5N1 outbreak prevention and containment operations done the media and training carry , without necessarily developing a extensive thought of the ratiocination and science behind the responseAn undiscovered number of pile who incomplete experienced the outbreak response directly nor have it through the mediaThe current and future behavioral intent of all these `audiences in future outbreak responses is largely unknown . This unknown cistron constitutes a signi ficant concern with regard to subject field ` prep , and tholes squarely in the communication domainField experience and some(prenominal) rapid small-scale surveys in urban and rural areas fall upon that through most people have heard of avian flu , there is enormous confusion , lack of lucidity , and a felling of dismay among people with regard to the disease , its mode of transmission , its symptoms and treatment , and compensation for the loss of live-stock There have also been instances of families hiding poultry from culling teams in outbreak areas , and reports of branding of families who underwent treatment for symptomsTowards development of a comprehensive communication system , an inter- agency , inter-sectoral , unicef- supported workshop on al communication theory was held under the leadership of the child- intersectoral board (CIB ) in Ankara on 9-10 February 2006 , to reflect on emerging...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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