E-Marketing (The strengths and weaknesses of E-Advertising) Essay

E-Marketing (The strengths and weaknesses of E-Advertising) - Essay ExampleThis essay is a critical rating of the strengths and weaknesses of E-marketing.With the current developments in the Information Technology sector, it has become possible for businesses and organizations to conduct their businesses over the profit, a help that can be referred to as E-commerce (Hanson, 2000). This is facilitated by the accessibility of personal computers among the worlds population with internet connection which interfaces the suppliers with their customers through interactive websites, which enables the customers to make orders as hale as to compare and to contrast the serve offered by different vendors. Through their websites, the businesses are able to generate attention through the use of artistry that depict the true nature of the businesses for example by including photographs of the business premises, some of the products sold as salutary as the management teams among other import ant aspects of the business which may be helpful in building confidence in the buyers on the services offered (Reynolds, 2004). These help to create a picture on the customers mind on the credibility of the business, reason being that photographs communicate more on the experience of the organization.Creating awareness is the main importance of advertising (Haegele, 2001). Through the internet, this goal has been achieved by businesses, which have exploited the international market at a cheaper value than the other media of advertising such as the yellow pages, through the mass media i.e. news papers and radio as well as Television etc. It is estimated that the price of creating a website is cheaper than the price of advertising on the yellow pages thus making it affordable to all types of businesses (Brown, 2006). With thousands of likely customers around the world using the internet for other purposes such as research, sending and receiving e-mails as well as communicating th rough chat rooms and entertainment, internet advertising offers the best