International Students Choice Of Brand Products Literature review

worldwide Students Choice Of Brand Products - Literature review ExampleAdvertising can be considered as a significant consequence of technological advancement and globalization. Advertising and progressions devour become the effective marketing jibe for the marketers in order to present the information about products or services to the target customers (Mattelart, 2005 and Keegan, 2009). However, both Mattelart and Keegan have provided the effective foundation for this research as their writings are very broader. But, both these writers used to escape some drawbacks, such as the concepts of Mattelart are sparingly outdated and UK centric. On the other hand, the views of Keegan are slightly concentrated towards the US. It is true that some(prenominal) brand managers of leading brands generally use brand personality in order to ensure unique brand positioning (Miller, 2005). In addition to this, according to Iyer (2005), and Sun (2009), several leading brands across the globe us e targeting approach in order to ensure customer eminence in global market place. Several marketing communication tools, such as price promotion and advertising elements are being used by organizations in order to attract the target customers. The views of Mattelart and Keegan provided a valuable direction to the topic. In addition to this, brand managers used to enhance knowledge sharing regarding experience brands that is central to the brand equity (Keller, 2008 and Sun, 2009). When the organizations go for international advertising, it is highly important for them to maintain a eternal sleep between adaptation and standardization.