Indian Retail Industry

EXECUTIVE SUMMARY selling is the demonstrate that involves of selling goods or work directly to end consumer for individualal, non problem utilise (Kotler, 2010). A seller or sell instal is an enterprise where they sack up volume playing fieldly from selling. Any tauten selling its goods or works to the end consumers- whether it is manufacturer, wholesaler, or seller- is said to be selling. It doesnt matter how the goods or services be s oldish ( may be by person, by means of mail, teleph hotshot) or where (from a stack away, by the street or in the users home).In the past, sellers secured clients loyalty by offering favorable locations, special or unique variety of goods, greater or kick takestairs services than opp nonpargonilnts. sellers struggled in developed countries because of their satu primed(p) intellectual nourishment commercialise and forcing them to invest in developing countries same(p) India, mainland China and so forth And India has b een ranked fifth roughly favourable merchandiseplace for external retailers, according to AT Kearneys GRDI (2012). An industrial Analysis on sell Industry mainly concentrating on pabulum & securities applicationplace placeplace is d whizz in the sterilise off using Qualitative methods which accepts fella synopsis, tracking mergers & acquisitions etc. nd Quantitative methods which include similitude among the companies and comparison with the US marketplace places. Certain limitation was expressiond while searching for selective information just now its make sure it is from a reliable and trusted rootage. 1 Chapter 1 INTRODUCTION 2 1. 1. Overview selling is the process that involves of selling goods or services directly to end consumer for personal, non occupancy use. Present day consumers patronize for goods and services at store retailers, non store retailers etc, but the best cognise retailer is the departmental store. Gener eachy a retailer tend to subvert goods or services in large quantities from manufacturers or importers hich may include a middleman (wholesaler) or may directly purchase from them and hence sell those to the end user consumer as sm tout ensemble quantities or in individual items. Retailers force out be strikeed as the end of the picture mountain range, because they be final means from which the consumer receives their desired goods or services. more thanover in the marketers superman of view sell plays a major manipulation in the overall distribution dodge, which means that to attain an efficient render train charge retailer is the main source to assess the literal film in the market. active world sending retailers atomic number 18 (as per Revenue)1 1. Wal-Mart (US) 2. hybridizing (France) 3. electron tube (Germ each) 4. TESCO (UK) 5. Lidl Stiftury (Germany) The world market is found is elaborate the stairsgoing continuous transformation. And particularly when retail market is consi der, lots of innovation and cut throat competition is observed. If we consider in India the retail welkin constitutes to 22% of GDP and provides 8% of employment. 2 Indian retail firmament worth is found to be US$ 350 zillion and is increment at a rate of 15-20%3, it is estimated that the value of the retail sphere of influence may annex up to US$ 450 by 2015.This amply festering rate has attracted many of the unconnected investors to invest in India especially in Grocery and App bel as a part of FDI in multi tarnish retail. 4 Top retailers in India be 1. corporate trust tonic 2. diet funfair 1 2 www. moneycontrol. com www. ibef. org 3 Pricewaterhousecooper interrogation 4 Deloitte look into 3 3. Spencers Mart 4. More 5. Nilgiris The organized retail empyrean is found to be besides 5%, which makes a huge emf in retail vault of heaven and estimated to ad meet to 9% by 2015. public figure 1. 1 Organized retail has huge scope of expansion uncoordinated retail p erspicacity Organized retail penetration % 9% 20% 95% 91% 80% 2011-12 2015-16 2020-21 stock Indian retail market sep 2011, Delioitte Aranca research 1. 2. world- colossal Scenario In the last part of twentieth century, the world saw the emergence of the retail attention, majorly the tip top of the inningmarket found to dominant nourishment market retail form. And with the latest advancement in the technology like the ar substitute code, RFID etc. al small- outdoed a store to manage thousands of items and just-in-magazine store replenishment. Computer operated logistical systems integrated with the stores assess the consumer take up in a case-by-case electronic system has led to expansion of the retail sector. provided with the saturated local market, spicy competition pushed the major retailers into the world(prenominal)ization though process. And at the same time many regime in the mid 1990s throw off unfastened their economies inviting for foreign retail investors. However major issue faced is the stinting slowdown that has resulted due to the uncertainty in IT sector and other fiscal spending. Moreover consumers themselves became overmuch more scathe conscious, sensitive to price hikes and right in their buying, particularly in the developed economies. 4 Even though, Retail patience unfolds to be the worlds largest private assiduity with above US$ 8. trillion gross sales worldwide annually, this accounts n too soon 10-15% of GDP for intimately economies. 5 Major employer in nearly of the economies ? ? ? ? 18% in US 14% in Poland 9% in China 17% in Europe plumpinggest retail countries in world (as per sales) ? ? ? ? ? US EU China UK India US$ 4. 7 trillion US$ 2. 9 trillion US$ 800 zillion US$ 498 billion US$ 350 billon So from the above entropy it is evident that almost developing countries like China and India made up to the top retailers in the world, which shows the huge potential for retail in these economies as major par t of the retail is dominated by the unformed sector.Retailers close to the Globe Table 1. 1 Rank 1 2 3 4 5 6 Country UK Spain France Germany Italy Switzerland % of Inter rural atomic number 18aal retailers present 55 51 49 47 45 42 5 www. Livemint. com 5 7 8 9 10 Austria UAE China Russia 42 41 40 39 Source CB Richard Ellis, 2010 The above table shows the concentration of the transnational retailer in to their economy, where UK topped the list and India ranked 44 in the list (as a lot of clarifications for the international retailers be required).Study likewise conclude that developed economies argon still the favourable markets for international retailers. 1. 3. Indian Scenario The retail diligence in India is one of the most attracted market in the world. The major reason for this is, the market is highly unin bodilyd. Almost 90% of the retail market is on a lower floor unorganized sector where the business are run as kirana stores and family businesses. The organized s ector is only less than 10% which is in truth(prenominal) low compared to other countries like US, UK etc which are having 50%-70% organized sectors.Almost all globose retailers are looking out for an prospect to enter into the Indian market as they knows the branch of the sector in India. Even though victuals and grocery is having the maximum market administer of about 69% in the retail market, its share in the organized market is only 3% which shows the retailers who are mainly into intellectual nourishment and grocery sector hasten an reinforcement among other retailers. The research conducted by Technopak reported that, in 2011 Indian regimen and grocery sector was estimated to be USD 325 billion that accounts for the 69% of the overall retail in India.This is pass judgment to grow to USD 425 billion by the end of 2016 at a Compound Annual Growth evaluate of 5. 5%. In this, the market share of the organized viands and grocery was estimated at USD 9 billion which is anticipate to witness a harvest-time to USD 34 billion by 2016 at a Compound Annual Growth Rate of 30%. 6 The study shows that there is an exponential developing in the Indian organized food and grocery sector in the nigh some historic period. 1. 4. Major Retailers in Food and Grocery The major retailers in India are credence strong, Spencer Mart, More, Nilgiris and Big Bazaar.The various aspects of these retailers are explained in the pursuance sections of this report. As the organized food sector is very small, the market shares of these retailers are pretty difficult to find. 6 http//www. indianretailer. com/ condition/sector-watch/food-and-grocery/Standing-against-each-other-1489/ 6 1. 5. Research Objectives 1. To nark out the market share and temperament of competition of Indian retail perseverance. 2. To view the market atomation of the industry. 3. To conduct PEST analysis for the industry. . To study the loss in the midst of standalone and conglomerate div ersification in the industry. 5. To give way the mergers and acquisitions carried out in the industry. 6. To study the international exposure of the industry. 7. To determine the technologies use in the industry. 8. To study the marketing initiatives carried out by the industry 9. To analyze the future prospects of the industry. 10. To discriminate the Indian retail industry with US, UK and France. 7 Chapter 2 REVIEW OF writings 8 2. 1. IntroductionThe surface of Indian retail is about US $350 billion but it is highly unorganized. Indian retail is dominated by 15mn single-handed retailers consisting of kirana stores, chemists, footwear shops, apparel shops, paan and bedi stalls, handcart and pavement vendors, which together makes up unorganized market. 7 But this situation will non be the same always specially with the fact that multinational companies are stressful to enter Indian market. Investors view India as an attractive investment destination. India stands at 4th attra ctive location for FDI (Ernst & Young, 2012).In 2011, Global retail training superpower (GRDI) stated that time to enter Indian market is now(Kearney,2011). round major retailers in India (Kumar, 2011)? ? ? ? ? ? ? ? ? ? ? ? Food & grocery Big Bazaar, Food Bazaar Consumer electronics e-zone Entertainment Bowling Co. Books, Music and gifts Depot Fashion and accessories Electronic retailers epoch wear retailers Pharmaceutical retailers Telecom retailers Je rise upery retailers Footwear retailers Catering service retailers 2. 2. Conditions in Retail IndustriesGlobally, A survey in small towns in Minnesota (Brennan,1991) showed that specialized services, offering better quality harvest-tides and correctd node service were most successful strategies while sales & promotions and lowering prices were to the lowest degree successful. It was observed that consumers are more focussed on bran-new discounts compared to old ones. (Brennan, 2000). A survey conducted in in the south I ndia showed some decision fashioning styles of south Indian peoples, mainly brand conscious, high quality conscious, disoriented by over choice style and re foundational shopper style. (Canabal,M. E,2002).Until 2011 ,Indian central government denied FDI in multi brand retail and even single brand retail was express to 51% ownership. In November 2011, Indias central government 7 Business monitor international(Indian retail report Q1,2012) 9 announced retail reforms for twain multi brand and single brand retail. In December 2011, beneath pressure from opposition Indian government placed retail reforms on hold till it reached to a consensus. The reforms for single-brand stores to enter Indian market but on a condition that 30% goods should be purchased from local suppliers was sanction by the presidential term in January 2011.Organized retail is increasing at the rate of 45-50% per annum and maturations its share to 16% by 2012. On the other hand unorganized retail is increasi ng at the rate of 10%. Major enlarge backside be seen in personal care, jewellery, sports goods and beverages. 8 According to A associates report, some of the benefits of multi-brand retail are ? ? ? Removal of intermediary Job creation No threat to kiranas India has been ranked as the most attractive nation for retail industry among 30 emerging markets. (Senjam Dwijorani, desegregation phase in Indian retail industry).According to a Mc Kinsey & smart set report title The great Indian Bazaar organized retail comes of age in India. Organized retail is supposed to offshoot from 5% in 2008 to 14-18% by 2015. Private labels contribute to 10-12 % of organized retail industry and are maturation very rapidly. Key players being Westside, Shoppers stop, Spencers, coterminous congregation, credence and Bharti walmart. loftyest penetration is by Westside at 90% followed by doctrine at 80% and pantaloons at 75%. Shoppers stop and spencers stick out 20 and 10% respectively.Accordi ng to Deloittes report on Global powers of retailing 2013 , Retail beyond, the retail industry grows despite difficult scotch condition. Most of 250 retailers posted an increase in retail measure income with most of the companies experiencing declining sales. The top 250 maintained a healthy 3. 8 % composite net profit in 2011,matching the industries 2010 result. The average out coat of top 250 companies in 2011,as measured by retail revenue topped US$17 billion. A crisil report shows the Indian retail market is most fragmented in the world and only 2% compromises of organized sector. This shows potential for development is immense. ASA & Associates report, August 2012 10 Chapter 3 patience ANALYSIS 11 3. 1. Market Share and Nature of Competition The reliable retail segment contributes 22% of the countrys GDP and 8% of the enumerate employment. And more over India has emerged as the fifth most favourable destination for international retailers9. According to AT Kearneys GRDI (2012) India remains a high potential market with accelerated retail growth of 15-20% expected over the next vanadium eld. India retail sector set US$ 350 billion and is growing at a rate of 15-20%, as per Pricewaterhousecooper (PWC) research report.Mass grocery and apparel are the two most favoured segments for FDI in multi brand retail in India, according to the study conducted by Deloitte. The FDI influx in single-brand retail trading during April 2000 to December 2012 stood at US$ 42. 7 million, as per the data released by Dept. of Industrial Policy and Promotion (DIPP). A report (KPMG, 2010) indicates that the retail business in India has not able to slant the expected results, expect a few players. The growth of organized retail trade decreased from 35% in 2007-08 to 10% in 200-09.Food and Grocery segment has been dominated by retailers not organized till date, boot out a few players like Big Bazaar (Food bazaar), trustingness (Reliance Fresh), RPG (Spencers), and AV B irla Group (More). Organized retail is in continuous increase compared from past. Retail fuel be classified in contrastive sectors much(prenominal) as Food & Grocery, Clothing, Durables goods, Shoes, Furniture, Services, Catering, Jewellery & Watches, Books, Music & Gifts, Mobile phones etc.. get word 3. 1 Grocery sales across countries (2010) 18. 40% 12. 40% 11. 10% 10% 3% India Source IGD international 9 2% regular army China Russia Brazil UK ww. ibef. org 12 The highest penetration of private label yields is by Trent at 90%, followed by Reliance 80% and Pantaloons 75%, considerable retailers such as Shoppers Stop and Spencers have a penetration of 20% and 10%. 10 jut 3. 2 Market interval by Revenue (2011) 17% 3% 6% 4% 10% 60% Food and Grocery clothing & fashion Beauty & health Electronics Furniture & Furnishing others Source Indian retail market sep 2011, Delioitte Aranca research The Net Revenues of the top retailers in India Figure 3. 3 Retailer Food Bazaar Spenc ers Reliance Fresh More Nilgiris Source annual reports of the companies 010-11(Crs. ) 215. 1 98. 46 127. 67 163. 7 80. 49 2011-12(Crs. ) 298. 09 120. 62 210. 45 236. 8 97. 70 3. 2. Market Segmentation 3. 2. 1. Segment analysis The Indian economy is growing rapidly. An important contribution is made by the growing number of shopping malls. Shopping malls became a centre of attractive feature or a hang-out place in metro cities. There are development plans proposed 150 new malls in 2008. But what this does is we forget or ignore the traditionalistic retail formats (pedlars, grocery stores and tobacco 10 Consolidation phase in Indian Retail Industry, Senjam. 3 shops etc. ). They continue to co- survive with the modern formats. Modern retail has helped companies to companies to increase consumption and hence the supplicate for their results on the market. For example, Indian consumers would normally consume rice sold to the neighbouring Kiranas viz Kolam for daily use. With the intr oduction of organized retail trade, it has been noted that the sale of Basmati rice change magnitude by iv times that he was a few years back as a top quality, rice (Basmati) is now repair(prenominal) at almost the same price as the normal price at local Kirana.Thus we can see the way a product is displayed, spoken and contiguous and how he won the heart and the minds of consumers affects its sales. It consumption continues to increase in the way we can say that the local market would go with a metamorphosis of a change. This means that non- union retail trade would suffer a serious setback due to the overaged technology, poor supply chain, inadequate marketing etc. Thus, local stores would short extend things of the past or limited unexpected last import purchase. And it is as well as observed that avg. consumption of Indian consumer will come down to 34% in CY2015 and in gain up to 25% in CY2025.This indicates that, with gradual increase in income levels, Indian consumer s are spending more on products of life-style or pimping the economies of modus vivendi retail value. 11 soon most popular organized retail formats are ? Shopping Malls Malls are larger form of organized retail today. These are mainly located in metropolitan cities, close to urban periphery. The field of shopping centres varies from 60000 m? to 7, 00,000 m? and above. The conception is to provide an ideal shopping experience that includes a mix of products, services and entertainment all under(a) one roof.Some examples are Inorbit mall, Ansal Plaza etc. Specialty stores These are the stores that focuses on specific market segments, specializing on particular products such as entertainment and leisure, gifts and so on. The most notable among these include channels such as Crossword, Planet M etc. Discounters As its name suggests, the shops or factory stores, offer discounts on MRP by selling in bulk to achieve economies of scale or surplus stocks in season over. The fellowship includes various perishable goods/ non-perishable. specimen Subhiksha. Department Store Stores ranging from 20000- viosterol00 Ft? responding to the diverse needs of the consumers. It includes localized departments like clothing, toys, home, groceries etc. the popular among these are Big Bazaar, D-Mart etc. Hypermarkets/Supermarkets Big egotism service outlets, with strong emphasis on Food & Grocery store and personal sales and designated as supermarkets. These can still be carve up into mini supermarkets typically from 1000 to 2000 Ft? and large ? ? ? ? 11 McKinnsey Global demonstrate 14 ? ? supermarkets from 3500 to 5000 Ft?. These stores now contribute to 30% of all Food & Grocery store in organized retail.More, Reliance fresh etc are some examples. Convenience stores These are relatively low (400 2000 Ft? ) stores generally located near residential areas. They have a limited run of convenience high-sales of business products in stock and are unremarkably open for long pe riods during the day, seven days a week. The prices are close to higher because of premium convenience. MBO Points of sale multi brands, also known as category killers, offer several(prenominal) brands on a single product category. They are generally well in places of markets occupied and cities. 3. 3. Policy FrameworkSince liberalization several polity measures have been interpreted with regard to regulation and control, fiscal policy, merchandise and import, taxes, shift and interest rate regulation, export promotion and incentives to high priority sectors. Food and agricultural industries has made an agreement with high priority a number of important releases and incentives. Some of the major policy changes are as follows 3. 3. 1. Regulation and Control According to the extant policy, FDI up to 100% allowed under the automatic route in food infrastructure (Food Park, Cold train / Storage).As for food retail FDI policy concerns do not permit foreign direct investment in the r etail sector, with the exception of a single retail brand products. This policy is the same for all retail trading operations. FDI policy for the manufacture dumb for the SSI sector is the same for all items, so reserved and a separate dispensation for the items in the food bear on sector is not intended. 3. 3. 2. Fiscal Policy and Taxes Broad fiscal policy changes have been inaugurated gradually. scratch & Import tariffs have been precipitated substantially. Many processed foods are unbosom from excise duty.Custom tariffs were substantially subjugated on plant and equipment as well as raw materials and intermediates, especially for export merchandise. Corporate taxes were reduced, and there is a shift towards market related interest rates. There are tax incentives for new manufacturing units for certain years, except in sectors such as Beer, wine, keynote flavoured with concentrates, confectionery and chocolate, etc. Indian currency (rupee) is now fully transformable for received account and capital account convertibility in the unified exchange rate mechanism is foreseen in the coming years. 15Repatriation of profits is freely permitted in many industries, with certain exceptions, which is another requirement offset by dividend income from exports. 12 3. 3. 3. PEST ANALYSIS PEST analysis is concerned as the environmental find outs on the business. The factors are semipolitical, Economical, Social, and Technological. 3. 3. 3. 1. Political surroundings Political factors include government policies, fiscal policy, labour laws, safety regulations, competitor regulations, political stability and consumer protection. That influence and limit various organizations and individuals in society.Legislation relating to the retail was damaged many years. Political factors include goods and services that the government wants to provide or provided. 3. 3. 3. 2. Economic environment Economic factors include economic growth, interest rates, exchange rates and pomposity rate. These factors have a significant impact on decision-making and business operations. commute rates affect the costs of exports of goods and the supply and price of imported goods in the economy. The retail market consists of the buying power of people. So the total purchasing power is a function of current income, prices and availability of credit.Changes in economic conditions may affect the business or company. Economic forecasters Looking forth to the next decade and is likely to find its forecasts of rising costs, shortages and up and down economic cycles. These changes in economic conditions provide new opportunities or threats in the market. 3. 3. 3. 3. Social Environment Social factors include income distribution, population growth rate, age, lifestyle changes, education and living conditions . Society that people grow in their beliefs, determine and norms. People live in different parts of the country have different cultural value, which mustiness be ana lyzed retail person or company.This will help you to understand the business strategy in order to meet the requirements of customers. trend is the social factor will also affect the business for retailers. 12 http//www. punebds. com/pf. asp 16 3. 3. 3. 4. Technological Environment Technological factors include technical aspects such as research and development activities, technology incentives and the rate of change of technological changes, new inventions and development, energy use and costs. They can determine barriers to entry, minimum efficient performance and influence outsourcing decisions.Technological carrying out can affect the cost, quality, and this leads to innovation. Technology is extensively employ in some of the areas such as ? ? ? ? ? ? ? ? Packing of the products Billing Mobile point of sale(POS) digital signage Inventory management Customer service Price changes and auditing RFID and location tracking 3. 3. 4. PORTERS Five Forces Porters Five Force model is to analyze the competition model, it helps to understand the nature of competition within the industry, and provides a good, frank but effective framework for the development and understanding of the agonistical forces in the industry.Michael Porter created a framework, which identified fin forces which act to every increase or decrease the militant forces in the industry. These five forces is ? ? ? ? ? Threat of new Entrants Power of suppliers Power of buyers Availability of substitutes war-ridden rivalry 17 Figure 3. 4 3. 3. 4. 1. Threat of New Entrants The retail industry has seen a growth of the organized sector in recent years. Even though growth is not diversified, it was still significant enough to affect the unorganized retailers. This industry started ten years ago and has been declining number of independent retailers.If you walk by dint of any mall, we notice that most of them are chain stores and there exist only a hand full of independent shops. While barriers to th e foundation of trade is not impossible to overcome, the ability to establish favourable supply contracts, leases and be competitive, it becomes virtually impossible. Their vertical structure and centralized shopping gives retailers competitive advantage to independent dealers. 3. 3. 4. 2. Power of Suppliers In 1970, when Sears dominated the household lash-up market, which set high standards for quality.Suppliers that did not meet these standards were omitted from Sears line. In this way, retailers have assay to exploit relationships with suppliers. This can be attributed to the fact that in the retail industry, suppliers a lot have very little power. Take the example of WalMart, which imposes strict controls on their suppliers. Contract with a large retailer like WalMart can make or break a small supplier. 3. 3. 4. 3. Power of Buyers Individually, customers have very little bargaining power with retail stores. The prices offered by the center-stores are commonly negotiable.The y come with a tag attached saying fixed price. It warns the customer from the very entrance to the store, if you want discounted prices. s Very difficult to negotiate. , But as a whole, if customers require high quality products at competitive prices, it helps keep retailers honest. 18 3. 3. 4. 4. Availability of Substitutes There is no shortage such as in the retail sector. This is not a monopoly in the market. The inclination in the retail sector is not specialized in one good or service, but to deal with a wide range of products and services. This means that what one store offers, you will probably find it in a store.Therefore, innovation and product differentiation are requirement ingredients requirement to separately in the retail industry. Retailers offering products that are unique or have a sack up absolute advantage over their competitors. 3. 3. 4. 5. Competitive Rivalry There is no market without competition, and there are no better ways than the existence of competiti ve forces in the market to improve the quality, price, supply chain management, inventory management, etc. Retailers always face unbendable competition. The slow growth of the market for the retail market means that companies must fight each other for market share.More recently, they have tried to reduce the cut-throat price competition by offering frequent flyer points, rank and file and other special services to try to gain customer loyalty. granted the relatively weak financial condition of unorganized retailers and physical musculus quadriceps femoris constraints on their expansion prospects of the sector itself is not able to meet the growing demand for retail. Therefore, organized retail, which now represents a small 4% of total retail sector is likely to grow at a much faster pace of 45-50% per annum and quadruple its share in total retail trade to 16% by 2011-12. 3. 4. Business DiversificationDiversification is a form of somatic strategy for a company. It seeks to incre ase profitability through greater sales volume obtained from new products and new markets. Diversification can occur each at the business unit level or at the incorporated level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside(a) of the scope of the existing business unit. The different types of diversification that are discussed in this report are as follows 3. 4. 1. Standalone DiversificationSelf-contained and usually independently operating(a). They concentrate only on the specific category of products. Standalone diversification has large relationship with the solids current business. 19 3. 4. 2. Conglomerate Diversification The companies markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversific ation has very little relationship with the firms current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility f the company, and sec to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. 3. 4. 3. Future Group (Conglomerate) But while contemporaries like Bharti and Tata has teamed up with Wal-Mart and Tesco in the wholesale business, Future Group has built its business by himself. Talks over sourcing compact with Lawson Inc. Japan ended without agreement is casualty this year. Under the new legal regime, it could be more opportunities for future groups to join forces with international traders.Future Group has recently reorganized its retail assets simplification of business and bring greater clarity to investors for business, Biyani says, and sees further expansion, not least the food in the arm, which he described as utile. (And he adds Some of the high-margin businesses, where demand is not too high, that when concerns are greater food is good, profitable business .. This week, the Future Group has acquired Express Retail Services, which operates in Delhi supermarket chain Big Apple. Biyani also outlines its goals for the store chain Food Bazaar. Currently there are about 200 Food Bazaar stores. No.Maybe in five years, add another 150 to that number, he says. 3. 4. 4. Reliance Fresh (Conglomerate) Reliance Industries plans to merge all its retail units within a single entity, which suggests he was not looking for a foreign partner in any of its businesses, a person with direct knowledge of the development said. The company started the process all the clubs eight independent retailers, such as clothing chain Reliance Trends and consumer electronics chain by Reliance Digital Reliance Fresh grocery chain, in a bid to remove defects and improve administrativ e cooperation and efficiency between different companies, people said.This will allow Reliance Fresh single retail entity by Reliance Retail, the groups holding company for retail sale. Reliance last Monday filed a petition in the Bombay High Court seeking permission for the scheme of arrangement of its several entities, including Reliance Retail, Reliance Fresh, 20 Reliance AutoZone format, car accessories, Reliance Trends, Reliance stride footwear chains, consumer electronics chain Media Reliance Digital, Reliance leisure, Reliance Gems and jewellery, and Reliance replay Gaming. 3. 4. 5. Spencers (Conglomerate)Spencer Retail Ltd (Spencer) is one of the Indias multi-format retail chain. Established in 1996, Spencer is a group of RPG Enterprises, one of the leading conglomerates operating in India and subsidiaries Cesc Ltd. In 1989, RPG Spencer won, and in 2005 launched its retail brand in the Spencer. Consequently, it Spencer spread to other retail formats starting Hyper Spencer, super fresh and daily formats. Currently Spencer food markets and food products, clothing and accessories, footwear products, home decor items and equipment and consumer durables. 3. 4. 6.More (Conglomerate) More is a group company Aditya Birla Retail Limited, a leading conglomerate in the retail industry with a clear focus on its vision to be a global company premiums. 3. 5. Mergers and Acquisitions 3. 5. 1. Reliance and BP (Merger) During the year 2010, BP and assent industries limited made the partnership in the oil and gas business. 13 By announcing the partnership both the companies came to an understanding that BP takes 30% of partnership of 23 oil and gas production sharing contracts that which are through with(p) by reliance industries in India.This project would help Indians in getting gas and will help to reduce the import cost included in gas. The same year reliance industries entered into partnership in us with an agreement of roast venture with the companies atlas Energy, pioneer Naturals Resources and Carrizo oil & gas by three different joint venture agreements. 14 13 14 http//www. ril. com/hypertext markup language/aboutus/major_milestones. hypertext markup language http//www. ril. com/html/aboutus/major_milestones. html 21 3. 5. 2. Bharti Wal-mart (Merger) In order to lead the retail stores in India, Walmart has begun talks with Bharti enterprises for forming a joint venture.Two companies has equal partnership in wholesale business in India, so they decided to continue their business relationship in retail business by requesting the government to make decision for allowing up to 51% foreign direct investment(FDI) in multi brand retail. 15 The aim of joint venture is to establish wholesale cash-and-carry stores and back-end supply chain management operations in line by taking government guidelines. 3. 5. 3. Spencers India Limited (Acquisition) Spencers is one of the retail sector which sells food and non food FMCG products16.Spencers Retai l is a part of the RPG Companies that deals with food, apparel, fashion, electronics, lifestyle products, music and books . More over it offers services like gift vouchers and favourable loans. 17 Spencers has expanded its food retail chain by bringing food world that has been brought over by RPG group18 . The Company has filed an drill with the Honourable High Court of Calcutta for merger of its wholly owned underling company Music World Retail Limited with the Company, effective from 1 January 2012, which is pending approval as of date19. 3. 6. International ExposureIn the year 2006-07 ,the size of food industry in India was established at around Rs 8,80,000 crores in that the food industry accounts for around 374000 crores. Now growth of Indian food processing industry is up to 13% per annum20. 3. 6. 1. Dairy Dairy firms are one of the main contributors of Indian food industry among various sectors. In 2006-07 the size was 198000 crores & it is estimated to be 366484 crores by 2015. The states of Gujarat, Tamil Nadu, Kerala, Karnataka, Punjab and Haryana have established many dairy co-operatives running successfully. Most of the packed milk segment is 15 16 http//www. bharti-walmart. n/Overview-CareerAtBhartiWalmart. aspx http//info. shine. com/company/Spencers-Retail/204. aspx 17 http//info. shine. com/company/Spencers-Retail/204. aspx 18 http//www. cesc. co. in/cesc/ weather vane/investor/help desk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 19 http//www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 20 Cifti. org/Reports/Ficci_Technopak%2008. pdf 22 dominated by co-operatives it contributes about 70% of the total revenues. In the milk products India, the reports have given that demand is growing faster than supply.The recent rise in milk prices have forced Indian government to Impose a ban on skimmed milk products and reduce Incentives for exports. Many products like Ghee, C urd, etc. has demand more and they are sold as unbranded in Indian market. As the health consciousness among people is increasing day by day ,the demand for milk is increasing in the market. Exports of milk from India to south east Asia countries have grown rapidly. The ice-cream industry though it is widespread is pang from shortage of cold chain infrastructure and lack of big players in India. 3. 6. 2. Non-Alcoholic Beverages These are of two types namely ? Carbonated and Non-carbonated drinks Some of the hot beverages are tea and coffee. Almost Rs. 5000 crores was accounted by fruit juices and fruit based drinks. The annual growth rate would be 10-12% India is the biggest country to produce tea in the world accounting for 28% of the total global production at 956 million kgs. Tea production in India is being increasingly better year by year whose turnover itself is above Rs. 8000 crores. The growth has become 1. 2% per annum. India is the 4th largest exporter of tea in the worl d and it is also the fifth largest producer of coffee which is accounting up to 4% of total production in world.Almost everything produced is being exported. It came up to 75% of produced tea and coffee is exported21 The competitor for US food processing is Indian domestic industry. As it has the best climatic conditions it has got advantage to produce the agricultural goods and potential to cultivate the wide range of raw materials. some of the Indian companies have increased their market share by decreasing the prices for the products while import duties on food and ingredients have become relatively costly. The existing food laws will border the producers to use the ingredients, colors, flavors.Thus it has become the additional challenge to the US exporters interested in Indian market. 21 Food. export. org/resources/countryprofiledetail. cfm? itemnumber=1015 23 3. 7. Technologies employ in retail industry Retail industry is one of the most growing industry in the world today wi th a market share of above 50% with organized sector having a share of 5% whereas unorganized sector has over 90% of share22. Now the factor is to know how to maintain such share. moreover food & grocery alone takes around 62% of market share within retail industry.Everyday thousands of thousands transaction are done in retail market let it be regarding food & grocery or may be some apparels or some clothing. But its rightfully difficult to manage the details about all these. How to keep get along track of all the products? Earlier people used pen and account techniques but will that suffice present days requirement. The answer to this disbelief is a big No , it is not possible to implement such techniques today. At this part technology plays a vital role today. Storing the data in a proper manner so that whenever it is required can be fetched immediately without any delay.Database, Data warehousing, Data mining are some of the tools used nowadays for storing and retrieving data efficiently. prognostic is used to foretell future demand, e-commerce used online order and purchasing, The next part discusses how exactly each of the technology has played important role in retail industry. ? Forecasting tools are used to predict the total demand of any product in the near future based on the present or past purchase made by consumers. their details are saved on a computer and based on that prediction is made how much will be actually required to suffice the requirement.Database used to store details about a product how much is in the inventory, what is the amount that has been sold, who are the purchasers of such product, what is the buying frequency of the particular product etc. This is done using barcode scanners or RFID tags that is attached with the particular product. Barcode was the idea of two college students which actually came into effect on the late 1940s and early 1950s. Barcode is a code made of serial of lines based on international Morse code code and movie equipment. How it is read is by using incandescent settle and an oscilloscope23.RFID tags uses radio waves to identify things automatically at any time. it can either be active with their own means of sending signals or dormant like using a reader to read the details. Tag may contain manufacturing date, lot number, and serial number. Use of Credit government note, debit card to pay for the products purchased can also be added to the technological usage in retail industry. Using cell phones as a medium to alarm the consumers about any new offers on any product. ? ? ? ? ? 22 23 www. cci. in www. barcode-printing. co. uk/history-of-barcodes. htm 24 ?Use of e-commerce has been the bottle neck of retail industry now. with the ease of ordering stuffs with a click of a button, paying after receiving the product and other facilities has really made life of human beings easy. Reliance Fresh, Spencers, Nilgiris, More, Big Bazaar and all uses such technologies. Food and gro cery segment comprises mostly of all packed items having barcode on the backside through which its manufacturing date, expiration date, price can be monitored. 3. 8. Marketing Initiatives There are a lot of retail companies coming up nowadays but how to introduce it to public.The best way is advertisement in terms of television ads, hoardings, newspapers, etc. This section discuss about how exactly few retail companies has used advertising a tool to introduce their product to public. For this project five major food and grocery companies in India, viz. Reliance Fresh, Spencers, More, Nilgiris and Big Bazaar are considered. 3. 8. 1. Reliance fresh Reliance fresh with its splendid combination of red and green colour logo reflects a green environment. Their major advertising types are ? ? ? ? ? Print or pervade ads through newspapers.Packaging through carry bags. Directories like in telephone directories. phone materials like announcements through radio. Point-of-purchase displays a s in when customers reach billing point they can see special offers or promotions. Other ways of promoting are direct marketing through e-mails, messages and personal selling through face to face interaction with customers. 3. 8. 2. Spencer mart Spencer follows same pattern as reliance like packaging, print ads, Audio materials, TV ads but one addition to it is every week a new published ad can be seen in local stores or website. 5 3. 8. 3. More More comes with chromatic colour logo having tag line for you or hamesha free. More advertises through newspapers, online advertisement, packaging, etc. They promote by offering discounts and promoting traditional and local specialities during festive season. 3. 8. 4. Nilgiris Niligiris started in 1905 has a logo of green colour . It is a supermarket chain in south India. The major selling product in Nilgiris is fresh vegetables with hygienic and choice qualities. Advertising is very essential for promoting of products that led to the gro wth of Nilgiris.Direct marketing, personal selling, store promotion, sales promotion are other ways of advertising the product. 3. 8. 5. Big Bazaar Big Bazaars logo comes in orange and blue colour with tagline as Is se sasta aur accha kahin nahi. Some of its marketing initiatives taken arePromotional offers? saal ke sabse saste 3 din. ? Hafte ka sabse sasta din(Wednesday bazaar). ? Exchange offers Junk swap offer. ? Future card(3% discount). ? Shakti card. ? Advertisement(print ad,radio,newspaper). ? Endorsement by M. S. Dhoni 3. 9. Future OutlookRetail industry in India, as we know, is one of the fast growing industry which accounts for 22% of its GDP at present24. The sector consist of only 5% of organized market and the rest under unorganized which shows that there is a wide opportunity for large scale companies in the Indian market (Singh, 2012). The proposal of FDI was considered for taking up the growth of the Indian retail market during early 1990s. It was in the year 1991, t he political sympathies has opened up the retail market to FDI through a series of steps which are (Singh 2012) 24 http//www. ibef. org/industry/retail-india. spx 26 Table 3. 1 1995 ? World Trade of Organizations General Agreement on Trade in Services, which includes both Wholesale and Retailing services, came into effect. FDI in cash-and-carry (wholesale) with 100% rights allowed under the authorities approval route. FDI in cash-and-carry (wholesale) brought under the automatic route. Up to 51% investment in single-brand retail outlet permitted. 100% FDI in single brand retail and 51 % in Multi-brand retail. 1997 ? 2006 ? ? 2012 ? In the year 2007, the Indian retail market stood at Rs 1. 33 billion witnessing a growth of 10. %. In this, organized sector shared only 5. 9%, but itself showed a growth of 42. 7%. It was expected to maintain a much faster growth in the next 3 years (IMAGES F&R Research, 2009). As part of the action taken by the Government in 2006 regarding FDI, Wal-M art has made an agreement with Bharti Enterprises to establish a joint venture, Bharti Wal-Mart private limited, for wholesale cash-and-carry and back-end supply chain management operations in India in the year 200725. This was a decision taken by Wal-Mart as the FDI policies were not favourable for retailing.The foreign retailers were still waiting for the Government to revamp their policies on FDI in retailing. Even though there was a fast growth in organized sector, its penetration in the market was only 8-9% during 2009 which is very low as compared with countries like US, France etc with 60-80% penetration level26. During these days, the retail market looked gloomy and experts reported this will last for the next few months which will reduce the growth in organized retail sector. In 2011, the market stood at USD 396 billion. It was clear that acceptance of FDI in retail became essential for another growth to attain27.Also, according to A T Kearneys Global Retail Development Ind ex (GRDI) 2012, India is the fifth most attracted market for International retailers and also the market is expected to show a growth of 15-20% over the next five years. 25 26 http//corporate. walmart. com/our-story/locations/india http//www. investindia. gov. in/? q=retailing-sector 27 http//www. deloitte. com/assets/Dcom-India/Local%20Assets/Documents/Indian_Retail_Market. pdf 27 Growth in organized sector can be achieved through retaining and attracting more customers in the future.Also the retailers ability to manage supply chain efficiently, increase the operational efficiency through economies of scale, serviceability and optimal space management are certain other factors that can achieve growth in organized sector (Karthikeyan, 2010). Also the usage of various tools like, GIS (Geographic Information establishment ) which helps the retailers to capture, store, manipulate, analyze, manage and present all types of geographical data which is highly used for locating and shifting of their stores to specific areas are considered (Mishra, 2009).The International retailers updates on the Indian status for FDI which allows them to enter the market with less constraints and more freedom. As the Government had not supported the foreign retailers negotiation in terms of the investment, they are still in doubt to establish in the market. For the organized sector to grow further, there should be some foreign investment and that which can show the growth of 15-20% in the next five years. 3. 10. Comparison of Indian retail industry with US, UK and France.As the study shows that the top 5 global retailers are from US, UK and France, comparison study of Indian retail industry with these countries are done on the buttocks of the size of the industry, the major retailers within the country and the nature of competition within the country. Among the retailers above, its clear that US is the top on the basis of the size of the industry followed by France and UK. But the mo st attracted retail market among the above countries is India. The comparison given infra explains more about the growth of these markets between 2007 and 2011. . 10. 1. Size of Industry The size of the retail industries of India (Singh, 2012) (Assistant Professor, Global Institute of Management & Technology, Noida) 28, USA29, UK30 and France31 in the year 2007 and 2011 are shown in the figure below In the French scenario, the value for the year 2010 was mentioned as USD 349. 65 billion. From the source it is established that, the growth was following a compound annual growth 28 29 http//www. dnb. co. in/IndianRetailIndustry/overview. asp http//www. slideshare. net/hitaishi9/retail-assignment, http//www. lideshare. net/hitaishi9/retailassignment 30 http//www. prospectsnet. com/cms/ShowPage/Home_page/Industry_insights/Retail/overview/p egiLLL, http//raceforopportunity. bitc. org. uk/sites/default/files/kcfinder/files/RaceforOpportunity/Retail%20Sector. p df 31 http//industryreviewst ore. blogspot. in/2012/04/future-of-retailing-in-france-to-2016. html 28 rate of 4. 5% from 2006-2010. Hence, the value of the industry in 2007 is calculated as USD 304. 55 billion32. Figure 3. 5 4000 3500 3000 2500 2000 1500 1000 500 0 India US UK France 2007 2011The above figure shows the growth of the retail industries of the mentioned countries between 2007 and 2011. The growth rate is more for India and France than UK and US. The retail markets in UK and US are almost in a saturation state whereas the Indian retail market which is mostly unorganized has a wide range of opportunity for the modern retailers. The global retailers will be certainly looking foregoing to enter into Indian market as its organized sector is in time to grow. 32 http//www. slideshare. net/Allystephen/retailin-france-2011kh 29 3. 10. 2.Major Retailers, Their Market Shares and Nature of Competition The top 5 retailers in the four countries are given below and their market shares are shown in their respe ctive regions33 Figure 3. 6 Wal-Mart 6% Metro Group Aditya Birla 6% 6% Future Group 54% RETAILERS IN INDIA Reliance Retail 28% The study shows that Future Group is the market leader in Indian retail industry with a market share of 54%. Followed by the challenger, Reliance Retail has a share of 28%. The next three retailers have almost equal shares which show that there is a tight competition within the followers.Figure 3. 7 RETAILERS IN USA 11% 11% 11% 52% Wal-Mart Kroger Target 15% Walgreens Costco 33 http//www. planetretail. net/Presentations/grocery-2012-web. pdf 30 In USA, the retail industry is lead by Wal-Mart with a market share of 52% followed by four other retailers Kroger, Target, Walgreens and Costco with respective market shares of 15% for Kroger and 11% each for the rest of them. This shows that there is a tight competition within the four companies. The Indian and US retail industries are having almost same nature of competition. Figure 3. 8 RETAILERS IN UK 0% 15% 3 7% Tesco Sainsbury 19% 19% Walmart Morrisons Co-operative Group The retail industry in UK has different combinations of market shares among the companies. The map shows that none of them is having more than 50% of the market share. The market leader is Tesco with 37% market share followed by Sainsbury and Walmart with 19% each. Morrisons is only 4% female genitalia the two companies which shows that there is a strong competition between all the retailers in UK. Figure 3. 9 RETAILERS IN FRANCE 14% 17% 28% Carrefour Leclerc Casino 18% 23% ITM Auchan 31Study shows that there exists a quasi(prenominal) competition within the companies in France as in UK. Even though Carrefour is having the higher market share of 28% than the other retailers, Leclerc which holds the assist position with a market share of 23% is not farthest behind. The rest of the companies have a competition within themselves as they have market shares between 14% and 18%. 32 Chapter 4 determination 33 The report analysed in detail, the retail industry in India. The research initially started with the collection of data about the Indian retail industry as a whole, and then moved onto global scenario of retail industries.Also, issues regarding the foreign direct investment(FDI) in the retail sector is covered. The key players currently operating in the retail industry and the bottlenecks that the retail industry is facing in India are also analysed. Based on the findings, the future outlook of the Indian retail industry is mentioned in the report. 4. 1. Major Findings 1) The Retail sector in India is split up into two, the organised and the unorganised. 2) In terms of value the size of the retail sector in India is $350 billion. The organised sector contributes about 5%of the total trade. ) The retail sector in India contributes 10% to the Gross national Product and 8% to the employment of the country. 4) In terms of growth the FMCG retail sector is the fastest growing unit. 5) The foreign retail giants were initially restrict from making investments in India. But now FDI is permitted 51% for multi brand retailing and 100%for single brand retailing. Again they can enter the markets through franchises. The report concludes that, retail industry in India has a very pearlescent future prospect as it is undergoing through a transaction phase.It is expected to enrich the Indian economy in terms of Income and employment. The retail industry in India has come forth as one of the major high-energy and fast paced industries with several players entering the market. From analysis & other reports and surveys it is quite clear that Indian retail players are now all set and ready to triumph over the organised retail sector. The Indian retail industry is now on a verge to experience speed actions and competitions, allowing the consumers to get the best deals out of it. 34 Chapter 5 REFERENCES 35REFERENCES 1. www. moneycontrol. com 2. www. ibef. org 3. Pricewaterhousecooper resea rch 4. Deloitte research 5. www. Livemint. com 6. http//www. indianretailer. com/article/sector-watch/food-and-grocery/Standingagainst-each-other-1489/ 7. Business monitor international(Indian retail report Q1,2012) 8. ASA & Associates report, August 2012 9. http//www. punebds. com/pf. asp 10. http//www. managementparadise. com/forums/principles-management-p-o-m/208682pest-analysis-retail-industry. html 11. http//encyclopedia. thefreedictionary. com/PEST+analysis 12.